Learn to Survive Any Threat or Crisis in Business.
It would have been easier to write a book about my happy, sunny days in the world of business. There were many of them. They were rewarding and fun. Who doesn't like succeeding? I instead chose to write a book that focused on all of the adversity I faced along the way. I felt that the world was filled with many great success stories of entrepreneurs becoming fabulously wealthy but, there weren't many stories about the pain involved in starting, owning and managing a business. This is a book filled with countless mistakes, surprises and struggle. It is also a book that is filled with hope, clarity and lessons learned from all that I witnessed. My intent is to give you tools, guidance and inspiration that will help you manage through any adversity or crisis.
I started in the business world as an optimistic, driven entrepreneur. I fought and educated myself out from a life of being poor and ignorant. Like many small business owners, my goal was simple: to be rich and free. But, like many, I soon discovered that all of the planning, faith, and optimism were no match for life. Despite my best efforts, I faced a never-ending stream of challenges, both personally and professionally. My journey in the business world became darker, uglier, and more complicated than I ever could have imagined or planned for. No business book ever prepared me for going to work with police escorts, firing thousands of people, and being witness to some of the worst behavior of the biggest banks and corporations in America. No MBA program could have prepared me for the physical and mental abuse on my body and being. It was a path filled with abuse of power, deceit, corruption, and death threats, all in the name of business. After years of fighting for life— the life of a business and the lives of employees—I changed in every way possible. I was no longer a businessman; I was an advocate.
In this book, I am going to take you on a journey that spans the first 25 years of my life in business. It reads like a highly charged, entrepreneurial thriller. It’s a race to the sun. Toward the fire. At times it is graceful but mostly it’s exhausting, frustrating, and ugly. What did I bring back with me from this long, winding, and grueling trip? Knowledge and wisdom for the path to victory. Lessons for an entire lifetime in business. I am a virtual library of commerce for all things bad and destructive. I am also a reservoir of creativity, dreams, and inspiration. To survive any journey you need to understand all of the dangers in the road, but you also have to maintain a strong sense of optimism. There is a lot that I learned from the dead and dying—and, now I want to share it with you.